A common reason for denials
When a letter says a service was “not medically necessary,” the insurer is saying the care did not meet its standard for your situation. That is a judgment, and you can challenge it.
HealthCare.gov defines medically necessary care as services or supplies needed to diagnose or treat an illness, injury, condition, disease or its symptoms that meet accepted standards of medicine. Insurers use their own written criteria to apply that idea, and those criteria can be narrower than what your doctor thinks is right for you.
Denials that involve medical judgment can usually go to an independent external review. You generally have 4 months to ask, and the insurer must accept the reviewer's decision. See how to appeal a denial for the steps.
This guide is general information, not medical, legal or insurance advice. Rules and deadlines vary by plan and state, so your denial letter and plan documents control. Medicare and Medicaid have their own appeal rules.